Our Purpose & Mission
Purpose.
Contribute to the creation of a world where everyone can find their home in the workplace (and in society). We seek to enable an ecosystem of diverse and equitable businesses where everyone can thrive.
Mission.
Build a community of over 1000 companies committed to a journey of real change by 2025.
Why Now?
A new generation of startups are being built by founders and employees who care about doing the right thing. Increasingly they want to use their influence to create positive social impact. Equally, many successful founders acknowledge that they have benefited from support and faced less barriers than others. They want to give back. They want to help create change.
Simultaneously, recent social justice movements - including the Black Lives Matter Movement in 2020 - asked us all to wake up and take action against injustices everywhere, provoking many of us to think about how diverse and inclusive our communities really are.
All In was created to support the tech community to address the challenges standing in their way, and to recognise their role as business leaders in creating an equitable society for all. As a community with influence, we recognise our responsibility to take action. We’re creating a place for startup founders and entrepreneurs to publicly take steps in spearheading change around all types of discrimination.
We can all do better, and we will.
Our Beliefs
Startups have influence
Startups have the ability to affect positive change and normalize inclusion within the community and beyond
Startups increasingly want to do the right thing
Many startups have positive intentions to do the right thing, and when armed with knowledge, tools and resources, they can have a great impact
These startups will emerge as tomorrow’s leaders
We can influence the leading companies of the future, by ensuring that they grow and promote values embedded in positive change
Removing barriers to change
We’ve heard the same barriers again and again from founders and industry leaders when it comes to diversity and inclusion. All In is designed to help overcome these obstacles so that leaders and companies can take action more easily.
“I don’t have enough time”
(low priority)
“I don't know where to start”
(it’s hard)
“What if I do the wrong thing?”
(it’s scary)
The Power of D&I
Diverse and inclusive companies are more successful, more innovative, more profitable.
And better to work for!
“Talent is equally distributed, but opportunity is not.”
30%
More financially successful than their competition.
(McKinsey)
76%
More revenue from innovation.
(BCG)
87%
More likely to make better decisions.
(Cloverpop)
Our Team
All In is a collaborative project that has been co-created by a group of leaders committed to change.
Nikhil
Shah
Tom
Foster-Carter
Amrita
Das
Kirsten
Nehr
Anouk
Agussol
Milly
Botes
Pavneet
Khurana
Nicole
Wong
Kate
Pljaskovova
Neha
Thakrar
Abbas
Kazmi
Marianna
Kinsella
Our Partners
All In welcomes communities from the tech ecosystem as well as the diversity and inclusivity sector who want to work together to create impact.
ICE
The All In Commitment was incubated by a core team from ICE (https://theicelist.com/). ICE is a community of tech startup founders and investors, with the aim of providing lifelong support for high-growth tech entrepreneurs.
Supernode Global
Supernode Global is an early-stage venture capital fund investing in the next wave of technology companies defining global culture. We focus on companies building tools and platforms across audio, video, imagery, and 3D that are transforming communication, creativity, education, entertainment, work, and wellbeing. We believe that DEI is critical in building innovation that benefits humanity. We are committed to 50% of new investments being women-led companies.
Fair HQ
Fair HQ (https://www.fairhq.co/) is the first tech platform helping startups & scale-ups manage Diversity & Inclusion process end to end - they are both the data layer & recommendation engine for companies to understand how they are set up for diversity and inclusion from their process, representation and behaviours to what they need to do to improve. They've been working with some stellar companies such as Charlie HR, Tray.io, Beamery and Fnatic and VCs such as Accel, Backed, Felix Capital and Octopus are actively recommending them to their portfolio.
Tech Nation
Tech Nation fuels the growth of game-changing founders, leaders and scaling companies so they can positively transform societies and economies. We provide them with the coaching, community and connections they need for their journey in designing the future.
Tech Nation - the growth platform for tech companies and leaders.
COO Stories
COO Stories, and their community of start up leaders, have been active partners in helping drive our early diversity initiatives.
The COO Stories community was started in 2015 by Kelsey Traher and Ben Gateley as a place for COOs to ask questions and get advice. The London community is home to around 200 Ops leaders.
Unleashed
Unleashed works with early stage start-ups + scale-ups to build and execute on great People Strategy, Operations, Infrastructure + Culture. By investing in simple but scaleable outcome driven processes and structures, businesses will be able to recruit, retain and engage better people to build a better and more successful business. At Unleashed, we not only consult but we execute and deliver on ALL the aspects of the employee experience and support you to shape a high performance culture.